The new story DGIK is a kitschy and digital representation of Indian culture. You will find elements that are inspired from Indian art. The lost glory of Indian culture, dance forms, vintage landscapes, temples and Indian street art has been blended in a bright color palette.
Prints and motifs are different and showing Indian culture from a completely new prospective. The color palette is bright and eye-catchy. The perfect blend of new colors and old inspirations the story DGIK is quite attractive and communicates untold stories.
You will notice that the silhouettes have a very effortless Indian folk look with bright and colorful embroideries that complement to the quirkiness of the story. This is one of the favorite story for our designers and we are sure you will love it too.